--- title: "Social Media: Business Page vs. Personal Profile" description: "Social Media: Know which you are branding: you or your business. Pick the right approach for your social media presence." image: https://www.jonespr.net/hubfs/Social%20Media_%20Business%20Page%20vs.%20Personal%20Profile.jpg --- [![](https://www.jonespr.net/hubfs/Social%20Media_%20Business%20Page%20vs.%20Personal%20Profile.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-business-page-vs.-personal-profile) # Social Media: Business Page vs. Personal Profile BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Social Media_ Business Page vs. Personal Profile](https://www.jonespr.net/hubfs/Social%20Media_%20Business%20Page%20vs.%20Personal%20Profile.jpg) Many social media channels, including Facebook, LinkedIn and Twitter, offer two different types of accounts: one designed for personal use and one for businesses. [Facebook business pages](https://www.jonespr.net/inboundaccelerator/10-tips-for-your-business-facebook-page) are very different from personal profiles in several ways, including the amount of information that can be included (and the ease of formatting it). A Facebook business page is already optimized to include key information such as phone number, address, web address, and hours. And business pages have built-in opportunities for using call-to-action buttons, paid ads and promoting posts, along with access to metrics through the Insights feature. Twitter and LinkedIn have similar options. See some of the features here in our own social media channels: - [My personal LinkedIn page](https://www.linkedin.com/in/kristinjonespr/) - [My personal Twitter account](https://twitter.com/kcjonespr) - [The JONES Facebook page](https://www.facebook.com/JONES.WeAreTheJoneses/) Of course, there are differences, also, in how algorithms treat the different accounts. Facebook’s most recent algorithm changes are said to be aimed at increasing interpersonal connections, and have therefore shifted priority to showing a user’s “friends” in the newsfeed over business pages. But there is still plenty of room for social media business page content, especially when it is created to be educational, inspirational, engaging and entertaining. Choosing whether you will create an account as a personal profile or a business page is the first step in setting up a Facebook account for brand awareness and marketing. Follow along for the rest of the steps in our illustrated guide: [How To Create A Business Facebook Page](https://www.jonespr.net/lp-create-facebook-page-instructions). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Manners Matter on Social Media Too](https://www.jonespr.net/hs-fs/hubfs/Manners%20Matter%20on%20Social%20Media%20Too.jpg?width=352&name=Manners%20Matter%20on%20Social%20Media%20Too.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-manners-matter-too) ### [Social Media Marketing: Manners Matter, Too](https://www.jonespr.net/eight-arms-blog/social-media-marketing-manners-matter-too) [![Monitor Messages & Respond Promptly](https://www.jonespr.net/hs-fs/hubfs/Monitor%20Messages%20%26%20Respond%20Promptly.jpg?width=352&name=Monitor%20Messages%20%26%20Respond%20Promptly.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-monitor-messages-respond-promptly) ### [Social Media Marketing Tip: Monitor Messages & Respond Promptly](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-monitor-messages-respond-promptly) [![Social Media Marketing Tip_ Make Your Visuals Pop](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Marketing%20Tip_%20Make%20Your%20Visuals%20Pop.jpg?width=352&name=Social%20Media%20Marketing%20Tip_%20Make%20Your%20Visuals%20Pop.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-make-your-visuals-pop) ### [Social Media Marketing Tip: Make Your Visuals Pop](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-make-your-visuals-pop) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2018-04-30T13:00:00.000Z", "headline" : "Social Media: Business Page vs. Personal Profile", "image" : [ "https://www.jonespr.net/hubfs/Social%20Media_%20Business%20Page%20vs.%20Personal%20Profile.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/social-media-business-page-vs.-personal-profile", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```