On social media, you have just a fraction of a second to catch the reader’s eye with your post, which means appearance matters.
One misstep that can clutter up the appearance of your Facebook updates is to paste the URL of a link into your post, but then neglect to delete that link copy before publishing.
When you do that, you end up with something that looks like this:
Instead of a clean link and copy that looks like this:
It may seem like a small difference, but even tiny details impact the impression social media users form of your business.
Planning all of your social media marketing updates, including links, is a key part of successfully reaching your audience on the platforms where they spend an increasing amount of time. Use our Social Media Scheduling Template to outline each day’s updates and how you will promote your business blog and other digital content.