--- title: "Social Media Marketing Tip: Make Your Visuals Pop" description: "Social Media Marketing Tip Making the most of your visuals on social media" image: https://www.jonespr.net/hubfs/Social%20Media%20Marketing%20Tip_%20Make%20Your%20Visuals%20Pop.jpg --- [![](https://www.jonespr.net/hubfs/Social%20Media%20Marketing%20Tip_%20Make%20Your%20Visuals%20Pop.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-make-your-visuals-pop) # Social Media Marketing Tip: Make Your Visuals Pop BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Social Media Marketing Tip_ Make Your Visuals Pop](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Marketing%20Tip_%20Make%20Your%20Visuals%20Pop.jpg?width=600&name=Social%20Media%20Marketing%20Tip_%20Make%20Your%20Visuals%20Pop.jpg) Your design team just created a great infographic that tells your brand’s best story at a glance. A new explainer video captures the benefits of your services in a way that’s easy to grasp and compelling to watch. And that group photo of the production team hitting a milestone mark, full of friendly faces, has made the rounds in the office. Now what? Put those images to work on social media. Here’s why: - Four times as many consumers would rather watch video about a product than read about it. - Infographics are “liked” and shared on social media three times more than any other type of content. - Facebook posts with images see 2.3 times as much engagement as those without images. Once you’ve gone to the work of creating great images and [videos](https://www.jonespr.net/inboundaccelerator/topic/video) for your inbound marketing content, it only makes sense to use them in as many places as possible, and social media is a natural. A few things to keep in mind: - Optimize the size of your images to fit each social media platform (here’s a [guide to creating Facebook images](https://www.jonespr.net/inboundaccelerator/how-to-guide-for-creating-facebook-images)). - Make sure all images are sharp and clear. - Post pictures, videos and infographics that tell your brand story, or the story of satisfied customers. Plan your image-based social media marketing posts, and all of the rest, with our [Social Media Scheduling Template](https://www.jonespr.net/social-media-scheduling-worksheet). The worksheet is free for you to download and use. *Source: [HubSpot](https://blog.hubspot.com/marketing/visual-content-marketing-strategy)* ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Social Media Marketing Tip_ Image Formatting Matters](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Marketing%20Tip_%20Image%20Formatting%20Matters.jpg?width=352&name=Social%20Media%20Marketing%20Tip_%20Image%20Formatting%20Matters.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-image-formatting-matters) ### [Social Media Marketing Tip: Image Formatting Matters](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-image-formatting-matters) [![What Brands Shouldn’t Do on Social Media infographic.jpg](https://www.jonespr.net/hs-fs/hubfs/What%20Brands%20Shouldn%E2%80%99t%20Do%20on%20Social%20Media%20(infographic).jpg?width=352&name=What%20Brands%20Shouldn%E2%80%99t%20Do%20on%20Social%20Media%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/what-brands-shouldnt-do-on-social-media-infographic) ### [What Brands Shouldn’t Do on Social Media [infographic]](https://www.jonespr.net/eight-arms-blog/what-brands-shouldnt-do-on-social-media-infographic) [![Why Word Of Mouth Still Matters](https://www.jonespr.net/hs-fs/hubfs/Why%20Word%20Of%20Mouth%20Still%20Matters.jpg?width=352&name=Why%20Word%20Of%20Mouth%20Still%20Matters.jpg) ](https://www.jonespr.net/eight-arms-blog/why-word-of-mouth-still-matters) ### [Why Word Of Mouth Still Matters](https://www.jonespr.net/eight-arms-blog/why-word-of-mouth-still-matters) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2022-11-19T21:42:58.415Z", "datePublished" : "2018-03-26T13:00:00.000Z", "headline" : "Social Media Marketing Tip: Make Your Visuals Pop", "image" : [ "https://www.jonespr.net/hubfs/Social%20Media%20Marketing%20Tip_%20Make%20Your%20Visuals%20Pop.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-make-your-visuals-pop", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```