---
title: "Social Media Tip For Small Business: Repurpose Content"
description: "Social Media Tip For Small Business:  Repurpose Content
Turn parts of email newsletters into new social media posts, or share your Facebook Live videos on your website."
---

[Eight Arms ](https://www.jonespr.net/eight-arms-blog)

# [Social Media Tip For Small Business: Repurpose Content](https://www.jonespr.net/eight-arms-blog/social-media-tip-for-small-business-repurpose-content)

 Written by [Kristin Jones](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) | December 23,2019

Creating content for social media (or writing emails to send to your contact list, or having a designer create a great brochure, or updating your website with detailed descriptions of services and staff bios, etc.) is a significant investment of time, money or both. So don’t use that content — meaning images, videos, or text — only one time. Repurpose it!

Do you have a great video on your website showing how a laser hair removal treatment works? Share it on social media!

Did you write a great introduction of your new aesthetician for your email newsletter? Share it on social media!

Did a graphic artist just create a new brochure with some great graphics that highlight different services? Ask for it to be broken down in several images, sized to the social media channels you use, and …

You get the idea.

And don’t forget that it can work the opposite way, too. If you found a great link that you’ve shared on social media, save it for your next newsletter. If you made a great short Facebook Live video while drawing winners of a door prize at an event, [download it](https://www.socialmediaexaminer.com/how-to-repurpose-your-facebook-live-videos/) and add it to your website’s News page or blog.

Get the most mileage possible from every piece of content you create – whether your business is small or large. You might find ideas your small business can incorporate in this post about [how PR and marketing departments can reuse articles designed to be submitted to industry media outlets: 10 Ways To Repurpose Bylined Articles](https://www.jonespr.net/inboundaccelerator/10-ways-to-repurpose-bylined-articles).

A steady flow of content on your social media channels is a key way of staying in front of your potential customers. See how [Facebook boosted visibility and sales for Serenity Medical Spa](https://www.jonespr.net/lp-facebook-organic-content-case-study), then talk to us about how it can do the same for you.

[View full post](https://www.jonespr.net/eight-arms-blog/social-media-tip-for-small-business-repurpose-content)

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