--- title: Thank you pages, emails kick off lead nurturing description: Learn how to organize your and better utilize your thank you pages in order to improve your lead nurturing. image: https://www.jonespr.net/hubfs/Blog_Images/blog_151_Lead_nurturing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/blog_151_Lead_nurturing.jpg) ](https://www.jonespr.net/eight-arms-blog/thank-you-pages-emails-kick-off-lead-nurturing) # Thank you pages, emails kick off lead nurturing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Thank you pages, emails kick off lead nurturing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/blog_151_Lead_nurturing.jpg?width=550&name=blog_151_Lead_nurturing.jpg "Thank you pages, emails kick off lead nurturing") While a [landing page](https://www.jonespr.net/how-to-optimize-landing-pages-for-conversions-download-request-page) may be where you acquire information about a lead in exchange for content (a white paper, [video](https://www.youtube.com/watch?v=HaKjXfoXALI), blog subscription, etc.), it isn’t the last thing your website visitor should see. Use a dedicated page to tell your visitor-turned-lead “[Thank you](https://www.jonespr.net/inboundaccelerator/use-thank-you-pages-to-drive-lead-nurturing),” and offer opportunities for further engagement. [(Click to Tweet)](http://ctt.ec/Ce8aG) Those opportunities should be a secondary call-to-action for additional content or offers and simple ways for them to share your [content ](https://www.jonespr.net/inboundaccelerator/one-step-to-overcoming-customer-laziness)through social media. In addition to a thank you page, website visitors who complete a form should also receive an auto-response email with another offer. [(Click to tweet)](http://ctt.ec/1VE70) These are the essential steps to doing something many companies still struggle with: [lead nurturing](https://www.jonespr.net/lead-nurture). **Our advice**: Carefully optimize your landing pages, thank you pages and emails to keep visitors coming back to your website for more so you can continue with your lead nurturing. Learn how in [How to Optimize Landing Pages for Conversions](https://www.jonespr.net/how-to-optimize-landing-pages-for-conversions-download-request-page). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-11-30T14:00:00.000Z", "headline" : "Thank you pages, emails kick off lead nurturing", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/blog_151_Lead_nurturing.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/thank-you-pages-emails-kick-off-lead-nurturing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```