The CTA Opportunities Small Business Marketers Are Missing
BY:
Kristin Jones
Would you rent a billboard and then leave it blank? Would you spend hours with a prospect and not make plans to follow up or ask for the sale? Of course not!
So why, then, do companies do things like this?
According to Online Marketing Coach:
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70 percent of small businesses don’t use calls-to-action on their home pages. (Click to Tweet)
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72 percent of small businesses don’t have CTAs on their interior pages. They are missing out. (Click to Tweet)
Our advice: Don’t ignore these opportunities to make an offer, generate a lead or even ask for the sale. Nearly every page on your website should have at least one call-to-action. Use our checklist to ensure you aren’t missing any prime opportunities.