--- title: The CTA Opportunities Small Business Marketers Are Missing description: Learn how to improve your lead generation by using the right CTA. image: https://www.jonespr.net/hubfs/Blog_Images/CTA_2.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/CTA_2.jpg) ](https://www.jonespr.net/eight-arms-blog/the-cta-opportunities-small-business-marketers-are-missing) # The CTA Opportunities Small Business Marketers Are Missing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![The CTA Opportunities Small Business Marketers Are Missing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/CTA_2.jpg?width=547&height=363&name=CTA_2.jpg "The CTA Opportunities Small Business Marketers Are Missing") Would you rent a billboard and then leave it blank? Would you spend hours with a prospect and not make plans to follow up or ask for the sale? Of course not! So why, then, do companies do things like this? According to Online Marketing Coach: - 70 percent of small businesses don’t use calls-to-action on their home pages. [(Click to Tweet)](http://ctt.ec/Q7fs4) - 72 percent of small businesses don’t have CTAs on their interior pages. They are missing out. [(Click to Tweet)](http://ctt.ec/21cLk) Our advice: Don’t ignore these opportunities to make an offer, generate a lead or even ask for the sale. Nearly every page on your website should have at least one call-to-action. Use our [checklist](https://www.jonespr.net/call-to-action-placement-checklist) to ensure you aren’t missing any prime opportunities. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Marketing Team Leaders vs. Bosses (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20483%20Team.jpg?width=352&name=Blog%20483%20Team.jpg) ](https://www.jonespr.net/eight-arms-blog/marketing-team-leaders-vs.-bosses-infographic) ### [Marketing Team Leaders vs. Bosses (Infographic)](https://www.jonespr.net/eight-arms-blog/marketing-team-leaders-vs.-bosses-infographic) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_196_Website_Content.jpg?width=352&name=Blog_196_Website_Content.jpg) ](https://www.jonespr.net/eight-arms-blog/make-your-website-content-something-to-share) ### [Make Your Website Content Something to Share](https://www.jonespr.net/eight-arms-blog/make-your-website-content-something-to-share) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_141_-_Business_Intelegence.jpg?width=352&name=Blog_141_-_Business_Intelegence.jpg) ](https://www.jonespr.net/eight-arms-blog/learn-more-about-your-customers-with-closed-loop-marketing) ### [Learn More About Your Customers With Closed-Loop Marketing](https://www.jonespr.net/eight-arms-blog/learn-more-about-your-customers-with-closed-loop-marketing) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-11-09T14:00:00.000Z", "headline" : "The CTA Opportunities Small Business Marketers Are Missing", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/CTA_2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/the-cta-opportunities-small-business-marketers-are-missing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```