--- title: What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic) description: Tips on setting up lead nurturing. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20495%20Content.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20495%20Content.jpg) ](https://www.jonespr.net/eight-arms-blog/what-content-enabled-campaigns-aka-lead-nurturing-can-do-for-you-infographic) # What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20495%20Content.jpg?width=1499&name=Blog%20495%20Content.jpg "What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic)") The terms used by marketers to describe today’s strategies, tools, and tactics can often overlap, intermingle or even confuse. But sometimes, a rose by any other name still smells just as sweet. What do you call a target, automated series of emails offering leads relevant content based on an interaction with your website? We call that [lead nurturing](https://www.jonespr.net/introduction-to-lead-nurturing), and it is a key element in the process of warming up leads and qualifying them before moving them on to a sales representative. Based on their definition, when [SnapApp and Demand Gen Report](http://info.snapapp.com/Campaign-Confidence-Gap-LP.html) asked B2B marketers about “content-enabled campaigns,” they were talking about the same thing. And the expectations and positive results they reported from content-enable campaigns mirror those generated by lead nurturing: - More leads. - Movement through the [sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel). - Audience education. - [Lead qualification](https://www.jonespr.net/lead-qualification-checklist). And a greater open and click-through rate for lead nurturing (aka content-enabled) emails than traditional email campaigns. ![What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/WB_027_JPR_Content-Enabled_Campaign_Info_v2.jpg?width=550&name=WB_027_JPR_Content-Enabled_Campaign_Info_v2.jpg "What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic)") The key, of course, is to conduct the campaigns correctly, which means ensuring that content is focused, relevant and carefully considered. We have tools ready for you to put to work in planning your next lead nurturing/content-enabled campaign. Click to download our [Campaign Planning Calendar Template](https://www.jonespr.net/campaign-planning-calendar-template) or [Lead Nurturing Workflow Template](https://www.jonespr.net/lead-nurturing-workflow-template) to begin planning your next campaign today. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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