--- title: What Marketing Automation Needs to Succeed (Infographic) description: Tips for improving your marketing automation. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20560%20Markting%20Automation.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20560%20Markting%20Automation.jpg) ](https://www.jonespr.net/eight-arms-blog/what-marketing-automation-needs-to-succeed-infographic) # What Marketing Automation Needs to Succeed (Infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![What Marketing Automation Needs to Succeed (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20560%20Markting%20Automation.jpg?width=1245&name=Blog%20560%20Markting%20Automation.jpg "What Marketing Automation Needs to Succeed (Infographic)") Automation provides a full menu of tools for marketers today, increasing the efficiency of a wide range of tasks and efforts, from project management to social media posting and lead nurturing. But, according to a [survey](http://www.dnb.com/content/dam/english/business-trends/db-optimize-your-marketing-automation-ebook.pdf) by Dun & Bradstreet and Ascend 2, almost 70 percent of B2B marketers are, at best, only marginally happy with their marketing automation. They want it to improve lead nurturing, increase lead generation and increase sales revenue, among other things. But a few barriers are frequently mentioned as holding performance back: lack of an effective strategy and inadequate contact data quality rise to the top, with lack of employee skills and lack of relevant content not far behind. ![What Marketing Automation Needs to Succeed (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/WB_031_Marketing_Automation_Infographic.jpg?width=550&name=WB_031_Marketing_Automation_Infographic.jpg "What Marketing Automation Needs to Succeed (Infographic)") Some of these barriers can be overcome by taking time BEFORE implementing an automation solution to identify the resources needed. That means creating an inbound marketing and lead nurturing strategy first, rather than just jumping into haphazard use of a solution such as HubSpot. It means thinking through the time and talents required to create content and implement the automation tools. We’ve created a planning template as a starting point for implementing—and maximizing—the automation potential in HubSpot’s inbound marketing solutions. You can download our [HubSpot Implementation Timeline and Planning Template here](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/HubSpot-Implementation-Template) and begin to plot your approach to the first 12 months of inbound marketing with HubSpot. Feel like you’re in over your head? Maybe you need an [agency partner](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/We-Need-Agency-Partner-Presentation) to jump-start your efforts. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![does your business blog reflect your brand.jpg](https://www.jonespr.net/hs-fs/hubfs/does%20your%20business%20blog%20reflect%20your%20brand.jpg?width=352&name=does%20your%20business%20blog%20reflect%20your%20brand.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) ### [Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) [![Size Matters In Social Media_ Make Sure Your Images Are On Target](https://www.jonespr.net/hs-fs/hubfs/Size%20Matters%20In%20Social%20Media_%20Make%20Sure%20Your%20Images%20Are%20On%20Target.png?width=352&name=Size%20Matters%20In%20Social%20Media_%20Make%20Sure%20Your%20Images%20Are%20On%20Target.png) ](https://www.jonespr.net/eight-arms-blog/size-matters-in-social-media-make-sure-your-images-are-on-target) ### [Size Matters In Social Media: Make Sure Your Images Are On Target](https://www.jonespr.net/eight-arms-blog/size-matters-in-social-media-make-sure-your-images-are-on-target) ### [10 Easy Ways to Incorporate Dynamic Content into Your Marketing](https://www.jonespr.net/eight-arms-blog/your-blog-post10-easy-ways-to-incorporate-dynamic-content-into-your-marketing-title-here) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-07-28T13:00:00.000Z", "headline" : "What Marketing Automation Needs to Succeed (Infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20560%20Markting%20Automation.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/what-marketing-automation-needs-to-succeed-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```