--- title: What Your Marketing Campaigns Need description: Here are some tips on creating a successful marketing campaign. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_193_Marketing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_193_Marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/what-your-marketing-campaigns-need) # What Your Marketing Campaigns Need BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![What Your Marketing Campaigns Need ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_193_Marketing.jpg?width=550&name=Blog_193_Marketing.jpg "What Your Marketing Campaigns Need ") The difference between a successful marketing campaign and a less-than-satisfactory effort often boils down to just a few factors. This SlideShare from [DigitalAlchemy](http://www.slideshare.net/DigitalAlchemy/the-anatomy-of-marketing-campaign-that-works) identifies five areas in which your marketing department has the opportunity to excel: - **Personalization** ([Think dynamic content](https://www.jonespr.net/introduction-to-using-dynamic-content-in-marketing).) - **Channel** (Email? [Blog](https://www.jonespr.net/how-to-grow-and-scale-your-business-blog)? [Social media](https://www.jonespr.net/digital-echo-report)?) - **Timing** (Did you know that blog reading peaks around 10 a.m.?) [(Click to Tweet)](http://ctt.ec/3Fv6z) - **Availability** (Why does inbound [marketing work](https://www.jonespr.net/convince-your-boss-to-transform-your-marketing)? It’s always on.) - **Delivered at scale** ([Automated lead nurturing](https://www.jonespr.net/request-a-demo-of-hubspot) means more leads moved toward a sale with less hands-on time.) ** [The anatomy of marketing campaign that works](https://www.slideshare.net/DigitalAlchemy/the-anatomy-of-marketing-campaign-that-works) ** from **[Digital Alchemy Limited](https://www.slideshare.net/DigitalAlchemy)** What additional factors would you add to DigitalAlchemy’s list of needs? ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Small Businesses Rely on Inbound Marketing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_295_Small_Business.jpg?width=352&name=Blog_295_Small_Business.jpg) ](https://www.jonespr.net/eight-arms-blog/small-businesses-rely-on-inbound-marketing) ### [Small Businesses Rely on Inbound Marketing](https://www.jonespr.net/eight-arms-blog/small-businesses-rely-on-inbound-marketing) [![Email for Inbound Marketing_ Do This, Not That (infographic)](https://www.jonespr.net/hs-fs/hubfs/Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg?width=352&name=Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/email-for-inbound-marketing-do-this-not-that-infographic) ### [Email for Inbound Marketing: Do This, Not That (infographic)](https://www.jonespr.net/eight-arms-blog/email-for-inbound-marketing-do-this-not-that-infographic) [![Marketing Tip: Keep an Eye on Messaging Apps](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%2027%202017%20-%20final.jpg?width=352&name=Blog%20Nov%2027%202017%20-%20final.jpg) ](https://www.jonespr.net/eight-arms-blog/marketing-tip-keep-an-eye-on-messaging-apps) ### [Marketing Tip: Keep an Eye on Messaging Apps](https://www.jonespr.net/eight-arms-blog/marketing-tip-keep-an-eye-on-messaging-apps) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-01-27T14:00:00.000Z", "headline" : "What Your Marketing Campaigns Need", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_193_Marketing.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/what-your-marketing-campaigns-need", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```