--- title: Where Marketers Find Their Content Ideas description: Here are thoughts for you to consider when you are developing content ideas. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_355_Content_Ideas.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_355_Content_Ideas.jpg) ](https://www.jonespr.net/eight-arms-blog/where-marketers-find-their-content-ideas) # Where Marketers Find Their Content Ideas BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Where Marketers Find Their Content Ideas](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_355_Content_Ideas.jpg?width=1688&name=Blog_355_Content_Ideas.jpg "Where Marketers Find Their Content Ideas") Today’s marketing world has an insatiable thirst for content—blog posts, social media updates, videos, slideshows, infographics and more. It’s no surprise, since nearly 3/4 of marketers consider content creation to be one of the most effective SEO tactics. But developing that content isn’t easy. In fact, nearly 50 percent of marketers say it is one of the most difficult tasks. And the struggle begins with finding the ideas. Based on what marketers told Rundown in its [2016 Content Report](http://info.rundownapp.com/), finding content ideas means bringing people together. Meetings, brainstorming, and customers are three of the top four sources for marketing content ideas, far outpacing research or the executive suite. ![Where Marketers Find Their Content Ideas](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/WhereContentIdeasComeFrom.jpg?width=500&name=WhereContentIdeasComeFrom.jpg "Where Marketers Find Their Content Ideas") In the neverending drive to come up with new content ideas, remember also that not every idea has to be new: - [**8 Ways Your Marketing Department Can Repurpose Content from the PR Team**](https://www.jonespr.net/inboundaccelerator/8-ways-your-marketing-department-can-repurpose-content-from-the-pr-team) - [**Repurpose Content to Maximize Impact**](https://www.jonespr.net/inboundaccelerator/repurpose-content-to-maximize-impact) - [**4 Places to Find Blog Writing Inspiration**](https://www.jonespr.net/inboundaccelerator/4-places-to-find-blog-writing-inspiration) So, where do you find your marketing content ideas? Share in the comments. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Quick Tip: Make Contributed Articles Copy Perfect](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Aug%2014%202017%20perfection.jpg?width=352&name=Blog%20Aug%2014%202017%20perfection.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-make-contributed-articles-copy-perfect) ### [Quick Tip: Make Contributed Articles Copy Perfect](https://www.jonespr.net/eight-arms-blog/quick-tip-make-contributed-articles-copy-perfect) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_205_Marketing_Content.jpg?width=352&name=Blog_205_Marketing_Content.jpg) ](https://www.jonespr.net/eight-arms-blog/transform-your-marketing-content-from-correct-to-compelling) ### [Transform Your Marketing Content from Correct to Compelling](https://www.jonespr.net/eight-arms-blog/transform-your-marketing-content-from-correct-to-compelling) ### [Imagine a World—and Quality Content—Without Screens (video)](https://www.jonespr.net/eight-arms-blog/imagine-a-world-and-quality-content-without-screens-video) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-09-09T13:00:00.000Z", "headline" : "Where Marketers Find Their Content Ideas", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_355_Content_Ideas.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/where-marketers-find-their-content-ideas", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```