Are you investing in content marketing? In 2020, 7 in 10 companies are doing just that, according to a survey of more than 3,400 global marketers. See trends and data, along with progressive strategies from our experts and partners.

See responses from marketers around the world to these questions:

• How do you measure the success of content marketing?
• How many audience segments do you create content for?
• What forms of media do you use in your content strategy?
• What channels do you create content for?
• What content marketing metrics are you tracking?