Senior Director of Content

25+ years writing for an array of channels and audiences

Esther Chapman BW

Meet Esther:

Esther is a professional writer with a background that touches nearly every possible writing challenge. At JONES she is our in-house go-to for all types of content creation, including messaging and positioning, thanks to her talents as a wordsmithing wizard.

She has developed a strong background serving clients in the healthcare IT, fintech, digital health, medical device and printing industries, understanding well the type of content and writing needed to reach B2B audiences. Among her most recent projects were work for Yes Health, Cloudli, viiz Communications and Avanti.

Her experience and expertise extends from website copy, social media content and thought leadership bylines to infographics, blog posts, checklists, annual reports, newsletters, video scripts and more. She prides herself in developing an understanding of both her clients and their customers that is matched by her attention to detail and editing skills.

Her work outside of content marketing has appeared in Time, Parenting, Family Fun, Better Homes and Gardens, InfoWorld and many other magazines and newspapers.

Esther recently joined the ranks of VW camper van owners. She looks forward to many road trips ahead to wild and wonderful places, but she doesn’t plan to embrace full-time “van life” any time soon (or ever).

Esther's clients