---
title: FNBO Direct Case Study
description: Learn how JONES put FNBO Direct on the map without heavy advertising.
---

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## Case Study: FNBO Direct

Social media & PR buzz leverages limited        
marketing budget for impressive launch

![Your First 100 Days of Marketing](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg?width=900&name=banner_image.jpg "Your First 100 Days of Marketing")

  

Launching a new business, even into a crowded nationwide market, doesn't always require a huge marketing budget. JONES used aggressive public relations and media outreach, coupled with social media and user-generated content, to help FNBO Direct double its one-year goal for new online banking accounts. 

 

## In 6 months, JONES & FNBO generated:  

- 150+ user-submitted videos
- More than 33,000 unique website views
- More than $500,000 in equivalent advertising value for $60,000 invested
- More than 30,000 new accounts

## Learn how JONES put FNBO Direct on the map without heavy advertising.

           

                ![FNBO Direct Case Study](https://www.jonespr.net/hs-fs/hubfs/CTAs/FNBO_2tilt.png?width=269&name=FNBO_2tilt.png "FNBO Direct Case Study")                

                

               

                       

![Your First 100 Days of Marketing](https://www.jonespr.net/hs-fs/file-2339259612-png/Jones_PR_Project/images/red-arrow.png?width=40&name=red-arrow.png "Your First 100 Days of Marketing")

                        

# Get more details on how JONES helped put FNBO Direct on the map for online banking.Get your copy of the case study now.        

                

            

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