Launching a new business, even into a crowded nationwide market, doesn't always require a huge marketing budget. JONES used aggressive public relations and media outreach, coupled with social media and user-generated content, to help FNBO Direct double its one-year goal for new online banking accounts.
In 6 months, JONES & FNBO generated:
- 150+ user-submitted videos
- More than 33,000 unique website views
- More than $500,000 in equivalent advertising value for $60,000 invested
- More than 30,000 new accounts