An important part of unifying sales and marketing departments is for the two departments to agree on what goals must be met in generating, nurturing and qualifying leads, and closing sales.

A service level agreement (SLA) outlines those goals and provides a structure from which marketing plans and sales strategies can work together.                    

Our free Excel template provides the worksheets and a detailed description of how to:

• Determine sales closing rates
• Determine the value of each lead source
• Track monthly lead generation by channel
• And tally SLA commitments