---
title: How to Calculate Your Lead Goals for Sales and Marketing
description: Customizable template for calculating and tracking marketing goals with a service level agreement (SLA).
---

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## How To Calculate Your Lead Goals For Sales & Marketing

A customizable template for   
calculating & tracking goals with an SLA

![how to calculate lead goals for sales and marketing](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg "how to calculate lead goals for sales and marketing")

           

An important part of unifying sales and marketing departments is for the two departments to agree on what goals must be met in generating, nurturing and qualifying leads, and closing sales.

 A service level agreement (SLA) outlines those goals and provides a structure from which marketing plans and sales strategies can work together.                    

## Our free Excel template provides the worksheets and a detailed description of how to:

- Determine sales closing rates
- Determine the value of each lead source
- Track monthly lead generation by channel
- And tally SLA commitments

## Plan lead goals & develop a service level agreement to unify efforts

           

                ![calculate lead goals for sales and marketing](https://www.jonespr.net/hs-fs/file-2477709893-png/CTAs/Calculate_Lead_Goals_Shadow-547210-edited.png?width=318&name=Calculate_Lead_Goals_Shadow-547210-edited.png "calculate lead goals for sales and marketing")                

                

               

                       

![](https://www.jonespr.net/hs-fs/file-2339259612-png/Jones_PR_Project/images/red-arrow.png)

                        

# Download & customize the template to provide sales with the leads they need to meet company goals.  Get your copy now.        

                

            

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