An important part of unifying sales and marketing departments is for the two departments to agree on what goals must be met in generating, nurturing and qualifying leads, and closing sales.

A service level agreement (SLA) outlines those goals and provides a structure from which marketing plans and sales strategies can work together.                    

Our free Excel template provides the worksheets and a detailed description of how to:

  • Determine sales closing rates
  • Determine the value of each lead source
  • Track monthly lead generation by channel
  • And tally SLA commitments

Plan lead goals & develop a service level agreement to unify efforts

                calculate lead goals for sales and marketing                

Download & customize the template to provide sales with the leads they need to meet company goals.  Get your copy now.