An important part of unifying sales and marketing departments is for the two departments to agree on what goals must be met in generating, nurturing and qualifying leads, and closing sales.
A service level agreement (SLA) outlines those goals and provides a structure from which marketing plans and sales strategies can work together.
Our free Excel template provides the worksheets and a detailed description of how to:
- Determine sales closing rates
- Determine the value of each lead source
- Track monthly lead generation by channel
- And tally SLA commitments