Your marketing department tracks and measures dozens of different metrics: click-throughs, blog post shares, website visits, social media engagement and too many more to list.  But with studies that show 73% of executives don't believe that marketing drives demand and revenue, are these what your CEO and CFO want to hear about when it is time to justify the marketing budget?  No.

Download this free 12-page cheat sheet to help you give them the numbers they want to know - the numbers that show how your marketing department directly impacts customer acquisition, revenues and sales.                    

Learn how to calculate:

• Customer Acquisition Cost (CAC)
• Ratio of Customer Lifetime Value to CAC
• Time to Payback CAC
• And three other key marketing metrics that matter to your company's decision-makers.