Successful inbound marketing requires thinking through entire campaigns, from introductory education material, to usable content, and finally the nitty-gritty details sought by leads in the consideration phase.  This template will help you plan out the content you will use for each phase of your campaigns.

 

Use the editable PDF fields to identify a theme, audience/persona, and content for five phases of the buying journey, then share it with the rest of the team.