2017 Inbound Marketing Goals: Are You Reaching Them?

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Now that you are nearly five months into the year, it’s a great time to review your goals for 2017 and see how much progress you’ve made toward addressing them.

Are your campaigns running smoothly and on-time?

Have you reviewed your analytics to look for improvements in CTR, conversion rates, or sales?

Or are you still unsure about what you should tackle this year. IBM’s infographic offers some suggestions for a 2017 to-do list (and, frankly, we’ve been advocating some of these for years). Take a look, and then I’ll point you to resources to make tackling this to-do list even easier.

2017 Inbound Marketing Goals: Are You Reaching Them?

So, which are you ready to take on?

Experimenting with new technology? Have you been researching marketing automation opportunities? If you are looking at a tool such as HubSpot, you don’t have to “experiment” on your own. We have resources that can help, from our HubSpot and Marketing Automation Implementation Timeline and Template to HubSpot-certified staff ready to walk you through the process and provide full-service marketing advice along the way.

Building a unified content strategy? We wrote the book on it: Introduction to Creating a Comprehensive Content Strategy. Content is not just a public relations job, or a marketing task; it should be approached from a unified position.

Looking for content that tells stories? That is one of the criteria we stress in our Content Quality Report Card. You’ll find our own stories of customer success in blog posts like these:

You’ll find even more tools and resources for meeting your 2017 marketing goals amongst the ebooks, reports, templates and case studies in our Inbound Marketing Learning Library. Come on in, browse around, and find what you need to power through your to-do list by the end of the year. We’re adding more all the time.