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A Few Of Your Favorite Things - Inbound Marketing Gifts From Us

A Few Of Your Favorite Things - Inbound Marketing Gifts From Us

Has your company holiday party come and gone already? Or are you still on the hunt for the gift for the office Secret Santa or white elephant exchange?

It seems to me that choosing the perfect gift is a lot like creating great content.

A great gift:

  • Tells a story. If you know the recipient well, gifts filled with fun memories, such as a photo album of a vacation together or of an important achievement are priceless.
  • Is useful. Gifts that help the recipient do something better, quicker, more easily or that just fill a need are usually well-received.
  • Is shareable. OK, maybe not everyone wants to share their gifts, but a platter full of homemade cookies is more fun to pass around than horde.
  • Is findable. Parents—at least those who try to get ahead of the game and shop early—can relate to the challenge of remembering just where the gifts purchased back in September are hidden. Or of even remembering you purchased those gifts.
  • Is technically sound. No broken presents, please. And no out-of-date regifted items that were obviously the hot trend 8 years ago.

Sounds a lot like great content, right? (Check it against our Content Quality Report Card.)

Keep these tips in mind while shopping, or creating website and inbound marketing content, and you’re sure to find a winner.

We’ve been searching, also, for the perfect gifts for readers of the Inbound Accelerator, and have found these offers to be the hottest downloads from the last year. So we’re offering these most-used and most-useful templates, checklists and more as our Christmas gifts to you.

5 Most Popular Inbound Marketing Templates

Nurturing Workflow Template

Plot your lead nurturing workflows for upcoming campaigns, detailing each offer and email, along with the timing at which each will be sent. This template will help you and your team visualize and document how the lead nurturing process works.

On-Page SEO Planning Template

Take on your website’s search engine optimization one page at a time, detailing the keywords for each page and how you will use them in page headers, headings and subheads, image file names and more.

Lead Qualification Checklist

Use our checklist as a starting point as you define what parameters your marketing and sales teams will follow in identifying marketing-qualified leads, based on five criteria: need, fit, budget, influence level and timeline.

5 Ways to Write A Blog

Download these easy-to-use templates to give your junior writers a jumpstart on creating five different formats of blog posts.

Campaign Planning Calendar Template

Plan a year’s worth of inbound marketing campaigns, identifying the content offers you will create for each level of the sales funnel along with the blog post topics and social media approaches that support each campaign.

5 Most Popular Inbound Marketing Ebooks & Cheat Sheets

30 Hot Lead Generation Tips, Tricks & Ideas

We all sometimes need a quick read full of ideas that trigger that “a-ha” moment. This ebook gives a new idea for each day of the month to help you continually optimize your inbound marketing program to generate online leads.

Introduction to Creating A Companywide Content Strategy

There is more to content creation than a blog, and all of your company’s communications need to be cohesive in telling the story of your brand. That’s why we wanted to share with our readers these steps to creating a content strategy that crosses departmental lines to support marketing and public relations objectives for the benefit of the entire organizations.

Six Steps to Creating Enviable Brands

There is much more to brand development than a logo and a slogan. That’s why we created this book to walk you through the steps JONES has used to help our partners reimagine and reinforce their brand images for greater success.

6 Marketing Metrics Your Boss Actually Cares About

When it’s time for your next quarterly report, don’t get bogged down in the marketing metrics that may seem important from a purely marketing standpoint, but that don’t speak to the information the C-suite wants: how does your marketing impact our bottom line. Instead, calculate these metrics to prove the actual worth of what the marketing department does every day.

Meta Data, Schema & Rich Snippets Cheat Sheet

Marketers may not need to know everything about HMTL, coding and the backend of a website (though, according to recent surveys, it is a big advantage if they do). But they do need to understand how the details of coding meta data, schema categories and rich snippets impact SEO and the appearance of search results. This cheat sheet will help your marketing writers and designers communicate with the website architects to create the best possible results for your site.

I hope one of these gifts is the perfect fit for your inbound marketing needs. If not, feel free to browse and choose another (or several) from our Inbound Marketing Learning Library and to pass the gifts along to others. In this case, regifting is not only acceptable, but encouraged!

Wishing you a wonderful holiday season from all of us at JONES!

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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