--- title: Applying Earned, Owned & Paid Concepts to Social Media description: Tips to help you get the most out of your social media efforts and bylined articles. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%2030%202017%20Social%20Media%20B.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%2030%202017%20Social%20Media%20B.jpg) ](https://www.jonespr.net/eight-arms-blog/applying-earned-owned-paid-concepts-to-social-media) # Applying Earned, Owned & Paid Concepts to Social Media BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Applying Earned, Owned & Paid Concepts to Social Media](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Aug%2030%202017%20Social%20Media%20B.jpg?width=1291&name=Blog%20Aug%2030%202017%20Social%20Media%20B.jpg "Applying Earned, Owned & Paid Concepts to Social Media") Social media success is a fickle thing. And no one aspect can yield the results you are seeking on its own. Earned social media is where your brand gains trust, from recommendations by customers and influencers. Owned social media provides control over the message. Paid social media puts your message in front of those you are trying to reach. But the ultimate amplification of your marketing message comes from the social trifecta, when all three types of media meet. [Tracx](https://www.tracx.com/resources/blog/owned-earned-paid-social-media-infographic/) explains the phenomenon in this inforgraphic.  Combine the power of earned social media with promotion of paid and research to gauge and improve your owned content. Earned social media is where your brand gains trust, from recommendations by customers and influencers. Owned social media provides control over the message. Paid social media puts your message in front of those you are trying to reach. But the ultimate amplification of your marketing message comes from the social trifecta, when all three types of media meet. [Tracx](https://www.tracx.com/resources/blog/owned-earned-paid-social-media-infographic/) explains the phenomenon in this inforgraphic.  ![Applying Earned, Owned & Paid Concepts to Social Media](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/SocialTrifectaInfographic-1.jpg?width=550&name=SocialTrifectaInfographic-1.jpg "Applying Earned, Owned & Paid Concepts to Social Media") Combine the power of earned social media with promotion of paid and research to gauge and improve your owned content. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. 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