Are You Using Yellow Pages Lead Generation Tactics in a Google World?

BY:

Are You Using Yellow Pages Tactics in a Google World?

When was the last time you picked up the Yellow Pages to find a business in your community? If you are under the age of 30, have you EVER used the Yellow Pages? The actual book?

That’s what I thought. Why page through a dusty book of phone numbers and addresses when the mobile phone in your pocket can search more quickly and connect you to full websites with the information you need to know?

As a marketer, the key is that your business is no longer treated more or less equally in an alphabetical list (hence the popularity of names like A1 Dry Cleaning and A+ Roofing). Now, your search ranking is based on a number of factors, including frequency of keywords, incoming links, and meta descriptions. If you don’t get those things right, no tricky names will land you at the top of the list.

With billions of web searches going on every day, you need to ensure that the people looking for your site can find it. (Click to Tweet) One place to start implementing your tactics is with carefully planning and tracking your on-page search engine optimization. Everything from headings to image file names should point search engines to your page.