Bring Your Boss To the Inbound Marketing Side

If you’ve been following us for a while, you may be sold on the benefits of inbound marketing, but your boss wants more data.

Try sharing this with the execs: Inbound marketing costs 61 percent less per lead than traditional, outbound marketing. (Click to Tweet) Which would you rather pay: $346 for the outbound lead or $135 for an inbound lead? Hmmm…

Corner office still isn’t convinced? The portion of companies who told HubSpot they acquired customers through inbound tactics:

• Blog: 57 percent

• LinkedIn: 62 percent

• Facebook: 52 percent

• Twitter: 44 percent. (Click to Tweet)

Our advice: It’s time to pitch inbound marketing again. And we have the presentation ready for you to use.