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Inbound marketing is focused around one basic concept: attracting website visitors who convert into leads and are nurtured into becoming customers. Your business blog is at the center of that concept.
And results from HubSpot customers and other respondents to the State of Inbound surveys over the years have continued to back up the use of business blogs to generate leads.
Aabaco Small Business says that 90 percent of consumers find custom content useful, and 78 percent believe that companies behind content are interested in building good relationships. (Click to Tweet)
That sounds to me like a very good reason to join the ranks of companies who are using business blogs to drive traffic and generate leads. Our Introduction to Business Blogging will tell you how to get started. Or download How to Grow and Scale Your Business Blog if you are ready to really dig in and make a huge impact on your company’s leads, sales and revenue.
