Content Marketing Budgets on the Rise (Infographic)

Nearly 40 percent of B2B marketers saying they intend to spend more on content marketing over the next 12 months.

According to a survey by the Content Marketing Institute and Marketing Profs of more than a thousand marketers in North America, content marketing averages 29 percent of the total marketing budget (not including staff) and is rising.

The challenge for many companies, however, is in how to find the resources for their increased investment in content marketing.

Creating quality content requires experience staff and time, as we’ve talked about before:

• Who Will Create Your Content?
• Are You Sabotaging Your Own Marketing Department?

Your choices are either reorganizing your existing staff, hiring new staff or working with an outside agency to fill the gaps. Review the pros and cons of all three options, and see which may best fit your content marketing needs, in our Guide to Resourcing Your Inbound Marketing Strategy.