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We are already 25 percent of the way through 2016. What trends are you seeing, or following, in your content marketing this year?
Do they match up with what ZenContent predicted in this infographic?
A few of the key takeaways we think all companies (not just the B2C companies targeted in the graphic) should focus on:
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Blogging: Companies that blog receive 97 percent more inbound site links and have 67 percent more leads.
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Automation: 84 percent of the top performing companies are using automation.
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Investing in content creation: 26 percent of all marketing dollars are directed toward custom and branded content.
And, of course, the three key steps they outline at the end for implementing content strategy are the same across all industries: strategy, creation and distribution.
Which trends should be higher priority for B2B companies? Share your opinion with us!
