Calls-to-Action: Here, There and Everywhere
BY:
Kristin Jones
While inbound marketing is all about letting your customers come to you, there is still some promotion required. Calls-to-action are one of the four key components of inbound marketing lead generation, because they let your web visitors, email subscribers and social media followers know about your company's offers.
Place them strategically throughout your marketing channels — website, blog, emails, and social media — to link prospects directly back to your offer landing pages.
Make the most of your calls-to-action with additional suggestions for optimizing them found in this free ebook, Comprehensive Guide to Designing & Executing Calls-to-Action.