Do You Have A "Smarketing" Team?

Mistrust and miscommunication between sales and marketing can act like an anchor on your company’s growth rate.

A study by the Aberdeen Group found that companies with poor alignment between departments saw revenues decline by 4 percent. (Click to Tweet!)  

If you heal that rift, the results can be much different. The Aberdeen Group study found that organizations with good alignment between sales and marketing achieved 20 percent annual revenue growth. (Click to Tweet!)  

Our advice: Develop a Smarketing team approach, including closed loop marketing, a definition for marketing qualified leads and a service level agreement.