How Often Do You Check Your Marketing ROI?

Marketers create lots of reports and tend to follow up on lots of metrics and statistics. Website visits. Click through rates. Conversion rates. Email open rates. Ad nauseum.

But we don’t always remember to track one of the numbers that those higher up the chain of command focus on: return on investment (ROI).

While the CEO and CFO look at ROI as a measure of your department’s effectiveness and use it in making decisions about how to allocate budgets for the next year, reviewing your marketing ROI can be useful for the CMO and the rest of the marketing department as well.

Respondents to the 2015 State of Inbound survey showed that those marketers who check all of their metrics frequently — more than three times a week — were more likely to improve ROI from one year to the next. (Click to Tweet)

Why the difference? Because by continually tracking and analyzing all of their metrics, they could more quickly capitalize on successful tactics and make adjustments to those areas that weren’t performing up to expectations.

Don’t put off your own analysis. Our ebook, Unlock the ROI of Your Marketing With Analytics, will walk you through using your metrics to improve your marketing.

And while you are fine-tuning those ROI numbers that the C-suite wants to see, take the time to present them with these 6 Marketing Metrics Your Boss Actually Cares About.