How to Connect Your Website to Social Media and Sales

Let’s connect a few dots to draw conclusions about your website, social media and sales.

First, if you want your website and its content to be shared on social media, make it easy for visitors to do so. Websites with simple-to-use Twitter share buttons are mentioned seven times more often than sites without the one-click option. (Click to Tweet)

Secondly, why would Twitter mentions (or Facebook shares or “pins”) matter? Because Twitter users spend an average of 4 hours per day on the internet. In other words, they are the people your online content marketing is meant to reach.

That third dot? Shared content—those Twitter mentions and Facebook links and pins, all showing that someone in the reader’s social network approves of your business—is five times more likely to result in a purchase. 

To take full advantage of the power of social proof, start by setting goals for your company and website’s digital echo: how often your site or your social media postings are mentioned, shared, retweeted, and pinned, and how you will interact with other companies, bloggers and individuals in the social networking universe. Our Digital Echo Worksheet makes both goal-setting and reporting simple. Download it here.