Content creation isn’t simple or easy. In fact, 46 percent of respondents to a 2015 survey of marketing, sales and business professionals cited relevant content creation as one of the most difficult marketing tasks - but also one of the most effective for SEO.
We know also that the demand for visual content is growing. Infographics are liked and shared on social media 3 times more than any other type of content. (You can see our entire collection of JONES infographics on our Pinterest board here.)
So how do you create those infographics that have the potential to go viral and draw new visitors and leads to your website?
Our partner, HubSpot, offers up this “how to” infographic for using software you likely already have at your fingertips: PowerPoint or Keynote.
More tips from our blog:
Of course, awesome infographics are only one type of content you will want to include as you develop a content strategy and inbound marketing campaigns. Find a selection of ideas for content that reaches prospects at every stage of the sales funnel in our two-page guide: Content Strategy for the Sales Funnel.
And if you just don’t have the resources in-house to create the formats, quality and quantity of content needed to grow your inbound marketing strategy, condisder the benefits of bringing in an agency partner. Download the Benefits of Content Creation with JONES for an overview of what we can bring to the table.