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It happens to all of us. We click on a promising link to what we think will be great content and then … “404: Page Not Found.”
Renny Gleeson’s 2012 TED Talk equates hitting a 404 with a broken relationship, and all the negative feelings that go along with that. But it doesn’t have to be that way.
He shares how some companies use their 404 pages to reshape that feeling of brokenness here.
Have you run across 404 pages that eased the blow of the broken web links? Tell about the best ones you’ve seen.
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? 
