--- title: "How to Succeed with HubSpot: What You Need to Do the First Year" description: Tips on how to succeed with Hubspot. image: https://www.jonespr.net/hubfs/Blog_Images/WB_031_Timeline_for_Hubspot_Infographic.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/WB_031_Timeline_for_Hubspot_Infographic.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-succeed-with-hubspot-what-you-need-to-do-the-first-year) # How to Succeed with HubSpot: What You Need to Do the First Year BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![How to Succeed with HubSpot: What You Need to Do the First Year ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20430%20Success.jpg?width=1349&name=Blog%20430%20Success.jpg "How to Succeed with HubSpot: What You Need to Do the First Year ") Have you recently taken the plunge and signed up with [HubSpot](https://www.jonespr.net/certified-partner) or another marketing automation service with high hopes for increasing your efficiency and effectiveness? Or are you considering making that investment soon? Remember that the investment needs to go beyond the software solution. HubSpot officials say one of the most common reasons companies struggle to maximize their ROI with inbound marketing automation is that they neglect to commit the other resources necessary for success. (See “[There’s More to Marketing Automation Success Than the Software](https://www.jonespr.net/inboundaccelerator/theres-more-to-marketing-automation-success-than-the-software)” for the various roles involved in implementing marketing automation.) Hitting your stride with inbound marketing can take a [full year](https://www.jonespr.net/what-to-expect-your-first-year-of-inbound-marketing) of intense content creation and promotion. Here’s a look at the tasks you should expect to assign to your team or an [agency partner](https://www.jonespr.net/we-need-agency-partner-presentation) each quarter. ![How to Succeed with HubSpot: What You Need to Do the First Year ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/WB_031_Timeline_for_Hubspot_Infographic.jpg?width=550&name=WB_031_Timeline_for_Hubspot_Infographic.jpg "How to Succeed with HubSpot: What You Need to Do the First Year ") Find more details about how much time each of these tasks is likely to take, along with a format for assigning duties and planning your approach, with our [HubSpot Implementation Timeline and Planning Template](https://www.jonespr.net/we-need-agency-partner-presentation). If you’ve already been through the process, which steps did you overlook? What additional resources would have aided your efforts? ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![3 Reasons HubSpot Isn’t Working For You](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/blog%20524%20frustration.jpg?width=352&name=blog%20524%20frustration.jpg) ](https://www.jonespr.net/eight-arms-blog/3-reasons-hubspot-isnt-working-for-you) ### [3 Reasons HubSpot Isn’t Working For You](https://www.jonespr.net/eight-arms-blog/3-reasons-hubspot-isnt-working-for-you) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20527%20Time.jpg?width=352&name=Blog%20527%20Time.jpg) ](https://www.jonespr.net/eight-arms-blog/finding-the-time-to-make-hubspot-work) ### [Finding The Time to Make HubSpot Work](https://www.jonespr.net/eight-arms-blog/finding-the-time-to-make-hubspot-work) [![10 Stats To Back Up Your Lead Nurturing Efforts (infographic)](https://www.jonespr.net/hs-fs/hubfs/10%20Stats%20To%20Back%20Up%20Your%20Lead%20Nurturing%20Efforts%20(infographic).jpg?width=352&name=10%20Stats%20To%20Back%20Up%20Your%20Lead%20Nurturing%20Efforts%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/10-stats-to-back-up-your-lead-nurturing-efforts-infographic) ### [10 Stats To Back Up Your Lead Nurturing Efforts (infographic)](https://www.jonespr.net/eight-arms-blog/10-stats-to-back-up-your-lead-nurturing-efforts-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-06-16T13:00:00.000Z", "headline" : "How to Succeed with HubSpot: What You Need to Do the First Year", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/WB_031_Timeline_for_Hubspot_Infographic.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/how-to-succeed-with-hubspot-what-you-need-to-do-the-first-year", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```