Depending on your perspective, LinkedIn’s 350 million members can represent either an incredible opportunity for networking or an immense sea in which your profile is just another drop of water.
When you are searching for a new job opportunity, you need to remember that it is both. That means optimizing your own profile to stand out from the crowd, as well as using LinkedIn’s features to expand your network and strengthen connections that can put you on track for finding the perfect fit.
Even if you aren’t in the job market, don’t ignore the power of LinkedIn for B2B marketing. Use our Social Media Scheduling Worksheet to coordinate a combination of status updates and paid posts to promote your blog posts and content offers.
Leisurejobs.com covers nearly every detail in creating a great profile from what kind of photo to use (do make it professional, but don’t look too stern) to the importance of completing your entire profile (users with complete profiles are 40 times more likely to receive opportunities through LinkedIn). (Click to Tweet)
They also offer tips on how to seek recommendations, maintain relationship notes and create a showcase page, all ways to boost your job search efforts.
The ultimate Linkedin cheat sheet
Once you land that new marketing job, you’ll want to get started by making an impact and an impression. Our ebook, Your First 100 Days In a New Marketing Job, provides a blueprint to guide you to quick wins and set you up for long-term success.