Interactive Content, Video On the Rise in Content Campaigns (Infographic)

Two weeks ago we showed you the benefits behind using content to  drive lead nurturing (See What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You.)

But what content is most effective? What are your fellow marketers planning to use more in 2017?

Based on that SnapApp/Demand Gen Report survey, simple static words-on-a-page content isn’t going to be enough to satisfy consumers.

Interactive content is on the rise, including videos, surveys, quizzes and more.

How are your content plans changing this year? What new formats will you introduce?

Keep these options in mind as you plan out inbound marketing and lead nurturing campaigns for the rest of the year. A simple tool for starting the planning process is our Campaign Planning Calendar Template. It is an example of interactive, usable content - set up for you to put to work with your own information as soon as you download it.