--- title: Marketer, How Do You Grow Your Customer Base? With Nurturing description: Grow your customer base by learning how to nurture your leads. image: https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog110.10.2.15NurtureLeadstoGrowCustomers.jpg?t=1442259827263&width=550&height=383 --- [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog110.10.2.15NurtureLeadstoGrowCustomers.jpg?t=1442259827263&width=550&height=383) ](https://www.jonespr.net/eight-arms-blog/marketer-how-do-you-grow-your-customer-base) # Marketer, How Do You Grow Your Customer Base? With Nurturing BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![JONESBlog110.10.2.15NurtureLeadstoGrowCustomers-451767-edited.jpg](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog110.10.2.15NurtureLeadstoGrowCustomers-451767-edited.jpg?width=550&height=276&name=JONESBlog110.10.2.15NurtureLeadstoGrowCustomers-451767-edited.jpg "Keep Lead Nurturing Emails Out of the Spam Folder")   Some people are born with green thumbs. They just seem to naturally know how to make plants grow. For the rest of us, it takes a little more effort. Learning how to grow your customer base takes effort, too.   It may need even more nurturing than your garden. [Nurturing leads](https://www.jonespr.net/lead-nurture) means not sending every new lead directly to the sales department. Instead, you feed leads with useful [content offers](https://www.jonespr.net/intro-to-creating-companywide-content-strategy) and information that moves them through the [sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) until they show the signs of being [qualified](https://www.jonespr.net/lead-qualification-checklist) to transition to sales.   The payoffs to using a lead nurturing program can be significant. ([Click to Tweet!](http://ctt.ec/yP75f))   ![Marketer, How Does Your Customer Base Grow? With Nurturing.](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic_Sales_Nurture-09-1.jpg?width=550&height=522&name=Graphic_Sales_Nurture-09-1.jpg "Marketer, How Does Your Customer Base Grow? With Nurturing.") Not sure how to bring out the nurturing side in your marketing and sales staff? Download our [ebook](https://www.jonespr.net/introduction-to-lead-nurturing) to learn how to grow more of your leads into satisfied customers.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "datePublished" : "2015-10-02T13:00:00.000Z", "headline" : "Marketer, How Do You Grow Your Customer Base? 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