Some people are born with green thumbs. They just seem to naturally know how to make plants grow. For the rest of us, it takes a little more effort. Learning how to grow your customer base takes effort, too.
It may need even more nurturing than your garden. Nurturing leads means not sending every new lead directly to the sales department. Instead, you feed leads with useful content offers and information that moves them through the sales funnel until they show the signs of being qualified to transition to sales.
The payoffs to using a lead nurturing program can be significant. (Click to Tweet!)
Not sure how to bring out the nurturing side in your marketing and sales staff? Download our ebook to learn how to grow more of your leads into satisfied customers.