Provide the Executive Suite with Marketing Metrics That Show ROI

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How does the executive suite view your marketing department? Does your boss really understand what you do and how it impacts your company?

While many bosses theoretically understand that a solid marketing team can directly impact your company’s bottom line, 73 percent of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand. (Click to Tweet)

Don’t reinforce that notion by insisting on showing them metrics that may seem impressive to marketers, but don’t display a bottom line impact. Stop talking about website traffic, click-through rates, and social media followers.

Instead, give your boss these six figures that speak the same language CEOs and CFOs speak:

Customer Acquisition Cost (CAC)
Marketing’s Share of Customer Acquisition Cost
Ratio of Customer Lifetime Value to CAC
Time to Pay Back CAC
Marketing Originated Customer Share
Marketing Influenced Customer Share

These are the numbers your boss wants to see to determine what kind of ROI the company sees for its investment in marketing tactics.

Our advice: Use the formulas in our free ebook, 6 Marketing Metrics Your Boss Actually Cares About, to calculate these figures before your end-of-Q2 review.