Provide the Info Your Prospects Are Looking for: Blog
BY:
Kristin Jones
Worldwide, people are on the web. And they use it for more than sharing cat videos and screeching at each other over political differences. They use it to decide what businesses to patronize.
According to PowerViews, 79 percent of online shoppers spend at least 50 percent of their shopping time researching products. (Click to Tweet!)
That means they are looking for information. Information you could be providing.
In a Jupiter Research survey, 21 percent of consumers said that blogs help them decide on a product/service; 19 percent use blogs to refine their choices. (Click to Tweet!)
Our advice: If you aren’t providing information to buyers, someone else will be. And they will get your leads. It’s time to start blogging. Now.