Quick Tip: Take SEO Strategy Off-Site
Much of the focus on search optimization is centered around what is on your webpage or hidden in its architecture: keyword usage in page titles, headlines, metadata, image names and more. We talk about adding content with blogs and descriptive landing pages.
According to a survey by Moz.com, however, it is inbound links that most essential to Google’s search algorithms.
Don’t forget to focus a portion of your SEO efforts on generating inbound links. One basic way is the creation of quality content that others will want to share or link to, but take it a step further by reaching out to those who have a good reason to link back to your site.
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Profile satisfied customers on your blog, and let them know, asking them to link to the profile. (Here is an example of a Q&A post.)
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Ensure that your site is correctly linked in industry or organization directories when they are available.
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Write guest posts for other blogs, linking back to your own site.
Although this SEO tip is technically “off site,” it is one of our 25 essential things to consider in creating a successful website. Find our 24 other “Website Must-Haves” by downloading the free ebook.