--- title: Small Businesses Rely on Inbound Marketing description: Could your small marketing department make inbound marketing work? image: https://www.jonespr.net/hubfs/Blog_Images/Blog_295_Small_Business.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_295_Small_Business.jpg) ](https://www.jonespr.net/eight-arms-blog/small-businesses-rely-on-inbound-marketing) # Small Businesses Rely on Inbound Marketing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Small Businesses Rely on Inbound Marketing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_295_Small_Business.jpg?width=550&name=Blog_295_Small_Business.jpg "Pinterest: 3 Reasons to Consider Including It In Your Digital Strategy") How do small companies stretch their marketing budgets? Increasingly, it is by emphasizing inbound marketing tactics over traditional (high cost) outbound tactics such as print and television advertising, outdoor advertising or direct mail. Those in-your-face efforts typically cost more and yield fewer solid results in today’s information-on-demand environment. [HubSpot’s](https://www.jonespr.net/certified-partner) 2015 State of Inbound [report](https://www.stateofinbound.com/) showed that companies with fewer than 25 employees were six times as likely to name inbound marketing as their primary marketing approach. Only when the companies in question topped the 200-employee mark (which likely comes with a much larger discretionary marketing budget) did outbound and [inbound marketing](https://www.jonespr.net/convince-your-boss-to-transform-your-marketing) share equal emphasis. ![Small Businesses Rely on Inbound Marketing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Inbound-v-Outbound-MarketingEmphasis.jpg?width=550&name=Inbound-v-Outbound-MarketingEmphasis.jpg) Could your small marketing department make inbound marketing work? [Talk to us](https://www.jonespr.net/schedule-complimentary-content-creation-consultation) about how to implement the [content strategy](https://www.jonespr.net/intro-to-creating-companywide-content-strategy) that will bring customers to you, rather than chasing them down. Here’s a look at what your first year of inbound might look like: [What To Expect Your First Year of Inbound Marketing](https://www.jonespr.net/what-to-expect-your-first-year-of-inbound-marketing). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-06-17T11:58:47.000Z", "headline" : "Small Businesses Rely on Inbound Marketing", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_295_Small_Business.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/small-businesses-rely-on-inbound-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```