Facebook and other social media platforms are increasingly the first place consumers go to learn more about a business. Whether they are just quickly checking hours, reading reviews or just curious the services you offer, what potential customers find on your social media pages can make the difference between calling to make an appointment or deciding your spa isn’t for them.
One of the most important, but often overlooked, segments of your social media strategy is the “About” section for each platform. On Facebook, a preview of your “About” section appears directly below the profile picture, making it one of the first things visitors to your page see.
In order to make the most of every opportunity when someone checks out your Facebook page, be sure the About section includes:
A short description — one or two lines that provide a clear description of what your business offers, with keywords that may aid in search. For example: All About You Day Spa offers all you need to look and feel your best, including massage therapy, facials, manicures & pedicures, and Aveda products for your skincare needs..
Complete contact information — physical address, website address, phone numbers and messaging options.
Twitter’s profile information is more limited, with a short description and web link.
On LinkedIn, your business page’s “About” section offers much more detail, including the year founded, company type and size and a listing of specialties, which could include certifications of your staff.
If these basic sections aren’t complete and accurate — or are completely missing — you are immediately giving visitors a poor impression of your business, so take time to optimize them and check regularly to be sure they are current.
Check out these pages for an example:
If you aren’t using social media yet, it is time.
If you need proof, see the results Serenity Medical Spa achieved by committing to a strong Facebook presence and plenty of high-quality organic content. Download the case study here.