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Social Media Marketing Tip: Add Social Media Buttons to Your Website

Social Media Marketing Tip Add Social Media Buttons to Your Website

How are your social media accounts and your business website connected? Ideally, they should be at opposite ends of a two-way street: Each sending traffic to the other to meet the needs of customers and your marketing strategy.

Your social media home page and posts should be pointing followers and those who have turned to social media — Facebook, especially — as their first choice when searching and researching businesses toward your website. This is especially true if you are using inbound marketing or word-of-mouth marketing to capture leads or have an ecommerce site. (More on using social media to drive website traffic here.)

The opposite is also true. Your website should help visitors connect with you via social media. While a business blog is one way to develop a dialogue and continue communications with your customers, social media is the chosen method for most consumers.

Social Media Marketing Tip: Include social media buttons on your website to invite those who find your website through an online search to continue to connect and engage with your business through Facebook, LinkedIn, Twitter, Pinterest, Instagram or whatever other platforms you use in your business. Whether your company is a niche B2B service provider or supplier or a mass-market B2C brand, social media can provide an ongoing conversation and opportunity to keep your brand top-of-mind. (This infographic goes into more detail on the difference in social media strategies between B2B and B2C marketers.)

So, place those icons on your website’s home page, blog posts and About Us pages to let visitors know you want to connect with them. Then see if there are other essential elements you should be adding to your website by reviewing this handy ebook checklist: 25 Website Must-Haves for Driving Traffic, Leads & Sales.

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