As a spa owner, you only have so much time available to manage your marketing efforts because you are also juggling dozens of other management tasks from ordering supplies and greeting clients to setting up schedules and, possibly, making sure the garbage is taken out at the end of the day. You don’t have time to be on every possible social media network.
Instead, focus your energy on the top networks your best customers are using.
In most cases, that will be Facebook (used by nearly 3 of 4 American adults), and Instagram (used by more than half of all young adults under age 30, an age group less active on Facebook).
Whether you choose to stick with an all organic content approach or incorporate advertising and promoted posts as well, it does pay to take the time to create a steady stream of content on your social media posts that engages and entertains your audience, ranging from fun beauty-based memes to informative links and videos about the services you offer.
Find more about social media and how to maximize it in these blog posts:
When you put yourself where your audience is — in the right social media channels — you can increase awareness, earn word-of-mouth referrals through online interaction, and drive additional sales. See how it worked for one Missouri med spa in our case study: Serenity Med Spa & Organic Facebook Content.
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? 
