Who is your marketing content talking to? Who is PR reaching? And what message does sales need to target to maximize ROI and bring in the most profitable customers?
If those targets and message don’t align from one department to another, you have a problem. While there are different types of alignment (here’s a look at aligning goals and expectations between departments), aligning the main message across all departments in order to focus on the best possible customers can be achieved by first creating solid buyer personas.Read More