What was your greatest success in 2018? What didn’t work? And how are you going to change your strategy and approach in 2019 to improve on your results?
If you haven’t already taken time to review last year’s results, now is the time to do it, before you get any farther into the new year. Even if you don’t have time for a deep dive into all of the metrics from every content distribution channel, every individual campaign or piece of content, or each press release and bylined article pitched to the media, DO choose a few specific areas to review and analyze.Read More