INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

When You Need Someone Else to Make Sense of the Numbers

November 15,2018 | BY: Kristin Jones

 

Some see marketing and communications as an art. And it definitely can be: crafting creative text and images that elicit emotion and drive action requires creativity, vision, and an understanding of how words and visual elements work together. That’s the art.

But, it is also a science. Marketing success relies on data, as well. That includes both the data that help tell your brand’s stories (see more on using data in marketing content here: 5 Ways To Use Survey Data) and analyzing your own performance data to find ways to improve future campaigns.

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Topics: Metrics, analysis, Audits

Rate Your Inbound Marketing Measurement & Analysis (quiz)

July 31,2018 | BY: Kristin Jones

When was the last time you reviewed your blog analytics, or checked on the conversion rates of your top-performing landing pages? How do your numbers match up against your documented goals?

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Topics: analysis, Metrics, Analyze

Blog Metrics To Measure & Use (Part 2- Lead Conversion)

April 17,2018 | BY: Kristin Jones

Measuring blog metrics is an essential task if you want to be able to improve your business blog results and prove the ROI it provides for your marketing strategy. Last week, we covered the first segment of metrics you should be tracking: Traffic.

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Topics: Blog, Analytics, ROI, Metrics, analysis

Blog Metrics to Measure & Use (Part 1-Traffic)

April 12,2018 | BY: Kristin Jones

One of the key steps in any marketing campaign is analysis — reviewing results to find what works, what doesn’t, and how you can improve the next round. Business blogs written to fuel inbound marketing are no different.

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Topics: Blog, Metrics, Analyze, analysis

Quick Marketing Tip: Set SMART Goals for 2018

December 18,2017 | BY: Kristin Jones

Have you outlined your 2018 inbound marketing campaign calendar yet? What about goals—do you know what you want those campaigns to achieve?

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Topics: Analytics, Strategy, analysis

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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