INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How To Create Great Website Content In 12 Steps

September 09,2020 | BY: Scott Muff

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

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Topics: Website, Content, Audit

5 Marketing Projects To Work Into Your Remaining 2020 Budget

August 25,2020 | BY: Scott Muff

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Video, surveys, Audit

Audit Your Current Marketing Content—What's Missing?

October 23,2018 | BY: Kristin Jones

Q4 is almost here, and that means it is time to look ahead to what you want to accomplish in 2019 (and make the most of the time and resources — including marketing budget — remaining in 2018).

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Topics: Content, Audit

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Public Relations, Strategy, Analyze, Audit

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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