Two questions are at the center of developing a business blog strategy to drive inbound marketing:
How often should I publish blog posts?
How long will it take to have a sizeable impact on my website traffic and lead generation?
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Amongst inbound marketers, email marketing is an essential tool for connecting with prospects, contacts and leads, and while each brand and each industry will have a different approach to using email marketing, everyone should be measuring key metrics and seeking ways to improve them.
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Topics: Metrics, Email, benchmarks
Keeping up with Kristin
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? Meet Kristin
