Two questions are at the center of developing a business blog strategy to drive inbound marketing:
How often should I publish blog posts?
How long will it take to have a sizeable impact on my website traffic and lead generation?
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Amongst inbound marketers, email marketing is an essential tool for connecting with prospects, contacts and leads, and while each brand and each industry will have a different approach to using email marketing, everyone should be measuring key metrics and seeking ways to improve them.
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Topics: Metrics, Email, benchmarks
Meet Scott
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
