INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Why Creating Great Content Matters

October 03,2017 | BY: Kristin Jones

We get it: creating great content is tough. So tough, in fact, that 46 percent of respondents to a survey by Ascend2 labeled relevant content creation as one of the most difficult marketing tasks.

Sometimes it’s easy to think maybe content doesn’t have to be great—after all, have you seen some of the stuff that goes viral? And isn’t volume the key?

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Topics: Inbound Marketing, Create Valuable Content, Build a Content Strategy

Quick tip: Use 2017 Budget to Develop 2018 Content Marketing Plan

October 02,2017 | BY: Kristin Jones

One of the best things you can do in 2017 for your 2018 inbound marketing strategy is plan it now.

Effective content creation and development of lead nurturing workflows requires time, and if you want to start the new year off with a bang, now is the time to be drafting the content marketing plan that will guide your efforts in 2018. Use any extra year-end budget allocations to get started.

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Topics: Build a Content Strategy

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