INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

7 Questions to Help You Choose Mid-Funnel Content

October 30,2018 | BY: Kristin Jones

As you craft each inbound marketing campaign, some of the most challenging content to get right is the middle of the funnel material. What will be useful for those newly-acquired leads who are actively researching solutions, but still a ways from making an actual decision?

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Topics: Content, Buyer personas, Sales Funnel

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KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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