INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Complete Content Packages Fuel West Marketing Strategy

March 26,2019 | BY: Kristin Jones

The philosophy we subscribe to at JONES, and have been able to bring to fruition for some of our most successful clients, is the idea that everything you do in marketing and public relations is connected. And it should all be pointing, ultimately, toward bringing in leads and closing deals.

Our client West Corporation has successfully done just that with its healthcare communications and patient engagement technology department, working with us to take communications strategies from concepts through research, writing and design, promotion, and inbound lead generation all the way to finalized sales that

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Topics: Public Relations, Content, Campaigns

Visual 5 Step Guide To Content, Distribution & SEO

January 16,2019 | BY: Kristin Jones

 

Website success starts with content. It starts with creating high quality content, then distributing it in places your prospects, leads and customers will find. As they find it, and like it, their actions signal search engines that it truly IS high quality content, and the search engines respond with improved search rankings.

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Topics: SEO, Content, Campaigns

Repurposing Content Across Channels: 5 Ways To Use Survey Data

November 08,2018 | BY: Kristin Jones

Original data provides an authoritative underpinning for the most compelling stories marketers tell. While the story is essential, when it is backed up by research that provides guidelines for solving problems, the combination is twice as strong. So you want to get the most mileage possible from the data and the stories it tells.

Too often, marketers fall short in their use of surveys, however.

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Topics: Content, surveys, Campaigns

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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