INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Remote Workers: Benefits, Challenges, and How We Make It Work

July 15,2020 | BY: Kristin Jones

It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.

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Topics: Client Succes, Agencies, Small Business

The JONES Approach: Accountability > Face Time (infographic)

June 19,2020 | BY: Scott Muff

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We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

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Topics: Collaboration, Planning, Public Relations, Client Succes

Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns

February 05,2019 | BY: Kristin Jones

As public relations and marketing continue to meld into a cohesive communications effort, working together to achieve corporate goals, JONES has helped one long-time client make the most of thought leadership articles, a traditional PR tactic, to increase website traffic and lead generation.

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Topics: Content, Client Succes, Bylined Articles

Secrets for Video Marketing Success: What West & JONES Did Right

February 20,2018 | BY: Kristin Jones

With video marketing being hailed as the future of content, you are no doubt searching “how to make a marketing video,” and finding dozens of links to “how-to” guides promising that all you need is a smartphone, a couple of apps, and a little creativity, and you’ll have the next viral video drumming up business.

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Topics: Video Marketing, Client Succes, Healthcare Marketing, Video

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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