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I know that lead nurturing is something a lot of marketers are trying to figure out and perfect. That’s why the #2 download from our Inbound Marketing Learning Library is our Lead Nurturing Workflow Template. (See the rest of the top 10 here.)
Read MoreTopics: Lead Nurturing, Strategy, emails
Some sources say that only 25 percent of new inbound marketing leads are actively looking to buy when they first enter your system; some say it is fewer than 1 in 10. That means that all your new leads really want when they first access an offer on your website is information.
And what you want is engagement and a connection, so that when they are ready to buy, you’re at the top of the list.
Topics: Lead Nurturing, emails
Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.
By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.
Read MoreTopics: Lead Nurturing, Marketing Automaton, emails
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
