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Some sources say that only 25 percent of new inbound marketing leads are actively looking to buy when they first enter your system; some say it is fewer than 1 in 10. That means that all your new leads really want when they first access an offer on your website is information.
And what you want is engagement and a connection, so that when they are ready to buy, you’re at the top of the list.
Topics: Lead Nurturing, emails
Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.
By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.
Read MoreTopics: Lead Nurturing, Marketing Automaton, emails
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? Meet Kristin
